Cannes Lions Day 1

The first event I attended today was "Relevance and the Hoff" sponsored by Golan. This seminar was fantastic-- between the high energy of the speakers (particularly David Hasselhoff, unsurprisingly) and the creativity of the social media experiment, I was very impressed and entertained the entire time. Through the social media experiment that Golan is conducting with Hasselhoff, we will be able to observe firsthand the profound effect that social media can have on the relevance of a person, topic or brand. I am really looking forward to measuring the results of this experiment by the end of the week. #hoffornot

Another seminar that really impressed me was "The Role Mistakes Play in Determining a Creative Career" by Latinworks. This particular seminar was very interesting because while we are at a festival celebrating great successes, the speakers told of their personal failures in the industry. They gave us unique advice on common mistakes and mindsets to avoid in advertising. I feel that the information I learned from this seminar will prove to be very relevant as I enter the advertising industry in the near future.

The first day was definitely a success, and I can't wait to see what the rest of the week has in store!