Wednesday, June 18, 2014

Day 4

Cannes hosted another round of exciting speakers on this Wednesday of the festival. The first seminar I attended was the YouTube session with Dreamworks and Vice called "The Art of Storytelling." The whole idea of storytelling through advertising has really captivated my attention since I heard about it at the beginning of the festival. So many speakers and themes have touched on this idea so far, so I really enjoyed hearing some of the best storytellers in the world discuss it. They talked about how in the video and film industry, viewers are most connected to content that is authentic, relatable, and real. All of these same qualities are also so relevant in the advertising industry as well. As advertisers, we should be communicating relevant and identifiable messages to the consumer population in order for them to fully connect with the brand. 

The other highlight of my day was our personal meeting with Armando Iannucci. I had to keep pinching myself because we were literally five feet away from, and in normal conversation with, an incredible producer and global name. Armando is such a genuine and natural speaker, and he engaged all of us the entire time. I really enjoyed hearing his views of American politics and hearing the stories of his experiences as a British citizen in Washington DC. He had such great insight for us as creative students, and I feel so fortunate to have been in such a casual and personal setting with him. 

1 comment:

  1. Didn't you find the guy from Vice to be so much more insightful than Katzenberg was?